Nov 21 (Reuters) – Twitter’s new owner Elon Musk said on Monday the social media company was pausing the relaunch of its blue check subscription service, a delay from its original tentative schedule to bring the service back on the platform.
“Withholding Blue Verified relaunch until there is high confidence in stopping spoofing,” Musk said in a tweet.
“Will likely use different color verification for organizations than for individuals.”
The coveted blue tick was previously reserved for verified accounts of politicians, celebrities, journalists, and other public figures.
But a subscription option, open to anyone willing to pay, was rolled out earlier this month to help Twitter boost revenue as Musk battles to retain advertisers. Read more
Twitter had suspended its recently announced $8 blue check subscription service amid a surge in fake accounts and said Twitter’s highly sought-after blue check subscription service would be relaunched on November 1. 29.
Musk also tweeted that Twitter added 1.6 million users last week, “another all-time high.”
Advertisers on Twitter, including big companies such as General Motors, Mondelez International, Volkswagen AG, have suspended advertising on the platform, as they grapple with the new boss. Read more
Hundreds of Twitter employees are also believed to have quit last week, following a deadline set by Musk on Thursday for staffers to sign up for “long, high-intensity hours” or leave. Read more
Reporting by Akriti Sharma and Juby Babu in Bengaluru; Editing by Rashmi Aich
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